Google Analytics 4: Custom setup recommended
As Google announced in March 2022, Universal Analytics (UA) will be deactivated as of July 1, 2023 and replaced by its successor Google Analytics 4 (GA4).
If you have not yet switched to GA4, we recommend that you do so as soon as possible.
What changes with Google Analytics 4?
Completely redesigned user interface
New event-based data model
New reporting functions
Possibility to track without cookies
Retention of custom data only maximum 14 months
Retrieval of the data in Looker Studio is now limited
This is therefore not a mere update, but a complete change with far-reaching effects on your reporting. You can find more information on our GA4 info page.
We therefore recommend to plan enough time for the migration – for example to compare the data collection in UA with GA4, to learn how to use the new tool or to prepare audiences for Google Ads.
An individual tracking setup tailored to your needs and your campaigns will continue to provide you with a clear picture of the performance of your online measures.
We recommend an interaction of Google Analytics 4 with Google BigQuery, so that your data is available to you in the long term and that you can transfer it fully to the reporting tool of your choice (e.g. Google Looker Studio).
Take active control of your performance tracking. We will be happy to support you in setting up an appropriate setup.
Team Lead Web Analytics & Tracking