BlueGlass Interactive AG is laying the foundation for the digital ecosystem of Farner, Switzerland’s leading communications agency. By joining forces with Farner, we are creating a comprehensive digital offering for our clients with direct access to all communication disciplines. The BlueGlass team strengthens the growing group and further advances Farner’s digital expertise. Our CEO, Raphael Bienz, becomes Chief Digital Officer of Farner Switzerland and joins the Management Board.
Farner is the ideal partner for us to strategically develop as desired. The holistic consulting and communications platform with nationwide coverage in seven locations offers our clients access to extensive expertise as well as a broad and integrated range of services. Together, we will meet the rising expectations for successful online presences, content and campaigns with an innovative, complete marketing offering.
With BlueGlass, Farner lays the foundation for an integrated digital ecosystem. «It is a great pleasure to partner with BlueGlass to boost our existing digital offering to a new level,» says Daniel Jörg, Farner’s Chief Innovation Officer. Other digital marketing agencies will join in the coming months to form the leading platform in the Swiss digital market together with Farner and BlueGlass.
Raphael Bienz leads Farner’s integrated digital offering in Switzerland as CDO and member of the Farner Management Board from now on. «Being part of Team Farner, driving the offering from a digital perspective while building a growing ecosystem of digital agencies is a great opportunity for our team and an incredible asset for our clients,» says Raphael Bienz.
As former owner of BlueGlass, Raphael Bienz remains invested in Farner. Anna-Lena Wohlschlag (Director Digital Strategy & Projects) and Nicole Treipl (Director SEO & Content Marketing) join the Farner partner circle as long-standing members of the management team and become part of Farner’s senior management. The well-coordinated trio will continue to form the management team of BlueGlass and will be responsible for the operational business. Urs Hügli, an experienced digital and media expert, will remain with the management team on the Board of Directors in an advisory role.
The whole BlueGlass team is happy about this development step.
Here’s to exciting projects and joint successes!